CHECKOFF PROMOTES PAIRING BEEF AND WINE FOR THE HOLIDAYS
Kansas City metro Hy-Vee stores will celebrate the holidays during December by offering customers a Roast & Toast promotion. This is the second year the Kansas Beef Council has used checkoff dollars in a partnership with Constellation Brands wine to capitalize on the synergy between beef and red wines.
Consumers will see the promotion through in-store point of sale materials that include an offer for Missouri residents to save $2 off their roast purchase by using an in-store coupon and Kansas residents can save $4 through the use of a mail-in rebate coupon (liquor laws in the two states necessitate different coupon requirements). Additionally, radio ads will encourage consumers to enjoy beef for the holidays during the two weeks leading up to Christmas and New Year’s.
Another component of the promotion involves three beef and wine dinners to be held in Hy-Vee Club rooms in Lee’s Summit, MO; Blue Springs, MO; and Overland Park. During these classes, beef council staff work alongside Hy-Vee chefs to present holiday menus perfectly paired with wines from Constellation Brands.
KLA President Elect Jeff Sternberger, a cattle feeder from Garden City, invites KLA members and guests to attend the KLA Convention in Wichita.