The Kansas Beef Council is using checkoff dollars to promote beef for the holidays. Emphasis is being placed on oven roasting because it is one of the simplest cooking methods and requires little attention.
     Information on the website gives consumers simple steps for oven roasting beef. Tips for choosing, preparing, cooking and carving a beef roast are highlighted. Recipes for strip loin, ribeye and tenderloin roasts are featured on the page, including “Herbed Tenderloin with Holiday Rice” and “Walnut-Crusted Roast with Blue Cheese Mashed Potatoes.”
     Beautiful beef photography entices consumers to serve roasts at holiday meals. Website visitors are reminded “Beef is Always in Season!”

KLA President Elect Matt Perrier, a rancher from Eureka, previews the upcoming convention and encourages his fellow ranchers to attend.