PERRIER APPLAUDS MEMBERS FOR ADVANCING KLA’S MISSION

     Outgoing KLA President Matt Perrier’s parting remarks at last week’s convention in Wichita centered around his pride in the organization and its efforts to strengthen the beef industry for future generations. The Eureka rancher said KLA is enhanced by its all-inclusive structure and the diversity of its membership.
     “We are probably the only state organization that has as much diversity in terms of segments of our industry represented, but also philosophies and ideas,” Perrier said. “When it gets right down to it, all you have to do is sit in these rooms this week to find out there are a lot of different outlooks on where the beef industry needs to go within our membership.”
     It’s that culture of fresh perspectives of which Perrier is most proud.
     “You (KLA members) see the industry’s glass as half-full, not half-empty,” he said. “You attend the meetings, read the newsletters and continue the quest to produce better beef but more importantly, better people.”
     Looking ahead, Perrier encouraged members to continue telling their stories in an effort to build rapport with consumers.
     “We have to realize they want more than just a piece of protein on a plate,” he said. “They want the sizzle, not just the steak. They want the story of how that steak came to be and the hard-working families that raised that piece of meat that ended up on their dinner plate.”

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KLA WEEKLY VIDEO

The KLA Convention will be held November 30 through December 2 in Wichita. KLA Communications Program Manger Scarlett Hagins encourages members to attend committee and council meetings to help form policy that will guide the association in 2017.